Wall Street Journal: Sales Of Coke And Pepsi Declining

If your memories go back 40 years or so, you recall this jingle: “Pepsi-Cola hits the spot. Twelve full ounces, that’s a lot. Twice as much for a nickel, too. Pepsi-Cola is the drink for you.” Coke was also a nickel, and hit it big in the 1940s when contracted to set thousands of Coke machines in military bases and aboard ships during World War 2.

Costs for the sodas now at fountains, and for small bottles and cans is typically at least $1. And at some high-falutin’ bars and restaurants $5 and more. However, as millennials mature, they aren’t following the carbonated sipping habits of their parents and grandparents. Health conscious, they opt for natural juices and other health drinks, causing panic in the fizzy soda industry.

Sorry, Coke and Pepsi. I wonder if today’s generation realizes that the word coke came from cocaine, and early versions of Coca Cola were prepared from scratch by pharmacists, and actually contained some of the drug. There’s none of the hard stuff in today’s Coke or Pepsi, but the makers would still like to get you off that addictively healthy orange juice.

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