We’re flooded with the ads. Especially gasoline idiotic $3.99 and 9/10ths. Used car $9,999.99 and dinner at the café is $19.99. We see it in the real estate ads, too. The Beverly Hills mansion is a bargain at $9,999,999. Do they think cutting parts of a penny or dollar off the price will make everything look cheaper to we stupid buyers?
Maybe it was effective just few decades ago, when that same house cost $40,000, gas was actually 50¢ a gallon, used cars $1,000 and dinner $3. Next time you’re shopping for a car or home, and see that rip-off .99 price listing, politely offer many less pennies or dollars.