What’s With All The XYZ Miracle Meds Being Hawked On TV?

Are you old enough to remember snake oil salesmen when they rode into town with the carnival? The bottled gunk and pills they peddled from their wagons miraculously cured belly aches, bunions, flatulence, constipation and bubonic plague.

Today we’re bombarded with the same obnoxious routines, now endlessly repeated TV and smartphone medical commercials. They all have convoluted names that usually include the last three letters of the alphabet, something like Xyriclz or Zyamx. On screen are elderly actors posing as happily cured patients spouting more dramatic testimony than religious converts. And don’t forget: if you order one today, you’ll get two bottles of the miraculous snake oil for the price of one, plus taxes, postage and handling!

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