After years of successfully helping people lose pounds by exercise and diet, the venerable fat-shedding advice company has decided to reduce to initials. At the same time, speaking of reducing, the little round cake giant just slimmed down to a single word.
Are they doing it to save ink on their ads? Or operate secretly like the IRS and FBI? What’s causing all these title cutbacks? Maybe some others should do the same. How about Long John Silver down to Silver, Coca-Cola to CC, Exxon Mobil to EM, Lockheed Martin to LM, General Motors to General, Wells Fargo to WF, Philip Morris to Phil, Anheuser-Busch to AB, IBM to IB, UPS to UP, Jack Daniels to JD and Johnnie Walker to John.