McDonald’s Chief Exec Fired For Living Up To Ads

BurgrSteve Easterbrook is out as McDonald’s CEO and president after company officials determined he had violated McDonald’s behavior policy. But don’t cry for the poor guy! Easterbrook is getting 26 weeks of pay or about $670,000 as part of his severance plan. He also received $15.9 million in 2018, which includes $1.34 million in salary, stock options and incentive payments. At the end of 2018, Easterbrook had invested options worth $21.8 million.

When they fired him, officials said Easterbrook, who became CEO in 2015, “demonstrated poor judgment involving a recent consensual relationship with an employee.” It seems the now ex-CEO took the familiar McDonald’s slogans a bit too seriously to enjoy his non-food appetite. Here are some that could have several consensual meanings.

Nobody does it like McDonald’s can (1979–1981) You deserve a break today/There’s so much fun for you today (1981–1983) What you want is what you get (1992–1997) I’m lovin’ it (2003–present) A whole new way to love McDonald’s (2013–present) There’s something for everyone to love at McDonald’s (2013–present) Choose Lovin! (2015–present).

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